Decoding Colors: A San Deco Guide

Whether it’s a residential development, commercial space or public space, we bring our expertise and vision to create fascinating and inspiring spaces. We are a brand that embraces modern living in an innovative way, drawing inspiration from the beauty of nature.
From your imagination to reality


Scandinavian interiors usually showcase light-colored or whitened wood floors throughout the living spaces, with the exception of the bathroom. If the idea of having no carpet makes you uneasy, consider incorporating a sizable rug made of soft textures or natural materials.

Introducing a mix of textures and materials, like incorporating unfinished wood elements and soft linens, brings a touch of nature into the home, creating a tranquil ambiance that Scandinavian decor is renowned for, imbuing the space with a comforting warmth.

The color scheme in Scandinavian interiors tends to be predominantly light and uncomplicated. While white is frequently employed as the primary color, it doesn’t result in a dull appearance, as natural materials like wood contribute warmth and texture to the overall aesthetic.

White serves as an excellent canvas to introduce various color combinations. Cool whites are suitable for south-facing rooms, benefiting from abundant warm, summer daylight. Conversely, warmer whites are effective in enhancing the coziness of north-facing rooms, which receive lower levels of cooler, natural light.

In addition to whites, greys, light pale blues, or soft brown shades can be utilized to craft a beautiful and serene interior in Scandinavian style.

From your imagination to reality


Step into the heart of your home through a stylish foyer. Often referred to as the entrance hall, hallway, or vestibule, this interior space seamlessly connects your home’s entrance to the rest of your living space. But it’s much more than just a passageway—it’s a functional and aesthetic marvel.

Your foyer isn’t just a transition zone; it’s your home’s first impression. When guests enter through your front door, they’re greeted by this inviting space, setting the tone for the entire visit. Even in open-plan living rooms, where creating a dedicated foyer might seem challenging, we’ve got you covered.

Designing an entranceway in a spacious open area is easier than you think. San Deco creates bold and sophisticated colors to define your living space while incorporating essential elements. With Bold Entryway, you can make a memorable statement from the moment you step inside.

From your imagination to reality


For those with a taste for sophisticated city living, the urban modern design style stands as the epitome of cosmopolitan chic. This elevated design aesthetic effortlessly blends contemporary, modern, and industrial influences, forging a distinct identity all its own. Always in vogue, urban modern design places paramount importance on comfort while capturing the essence of glamorous city life. It’s your passport to crafting an oasis amidst the urban hustle and bustle.

Suited for City Life and Beyond

Urban modern design isn’t confined to city apartments; it also flourishes in industrial lofts and contemporary urban abodes overlooking city rooftops. Picture light-filled spaces that harness architectural drama through visionary furnishings and opulent deco

From your imagination to reality


Drawing inspiration from the serene sand, sea, and sky, coastal interior design offers a transformative journey that allows you to bring the peaceful aura of the beach into your very own sanctuary. Few things in the world can rival the serenity evoked by the gentel sound of waves lapping at the shore. Coastal interior design is more than just a design perspective; it’s an art form that seeks to embody easy, elegantly understated living.

It’s about capturing the rich coastal refinement, underscores, this style is all about drawing inspiration from scenic landscapes that surround the coast. It’s about capturing the rich coastal tones of the deep blue ocean, the warm honeyed hues of boat hulls, and the textures reminiscent of dune grass. The essence of coastal style largely resides in the colors chosen. 

From your imagination to reality


In the ever-evolving world of style trends, we find a yearning for tranquility. As we step into the new year, we embrace the opportunity for transformation—a chance to embark on a fresh fitness journey, embrace new habits, and bid farewell to the year that has passed. In the realm of design, experts are predicting a shift in style for 2024, one that leans towards embracing softer, more natural influences. Homeowners are seeking to infuse their spaces with a profound sense of serenity and calmness, offering a soothing refuge amidst the chaos of our times.

We’re witnessing a shift towards grays leaning into the ‘greige’ spectrum, paired with gentle whites rather than the bold grays and whites that were previously dominant. People appear to be gravitating towards milder earthy hues. Grays maintain their popularity, albeit more as a complementary shade harmonizing with the warmer palette of browns, taupe, and neutrals. Additionally, there is the enduring appeal of mauve, hunter green, and teal for infusing eye-catching highlights into these neutral tones.

From your imagination to reality


Bringing the essence of the outdoors into your living space is a timeless  concept, but now, it takes on new significance as we strive to align our homes with wellness. The incorporation of natural materials like stone, authentic woods, linen, jute, and cotton into your interior design has a grounding effect on your environment. These elements establish a deep connection with your surroundings, fostering a sense of well-being and inner harmony.

Furthermore, the trend toward natural wood tones and soft, earthy neutrals is gaining momentum. These colors not only infuse the peace of nature into your indoor spaces but also provide a serene foundation for interior color schemes. Explore the transformative potential of natural materials and colors, and let your living space become a serene sanctuary that nurtures your well-being.

Embrace the Natural Touch

Professionals are embracing a softer approach to their designs, and one of the ways they achieve this is by incorporating the beauty of wood and other natural materials. To infuse your home with a cozy ambiance, our designers skillfully blend colors, fabrics, finishes, and materials, creating a harmonious and inviting living space.

Tranquil Color Schemes

The selection of wall color wields a profound influence over our emotional well-being, shaping the atmosphere of a space. Colors, as noted by experts, possess an inherent energy capable of significantly impacting our feelings within an environment. Highlighted are the soothing properties of biophilic shades like greens and blues, renowned for fostering equilibrium and providing the foundational elements for a serene ambiance.

In the year 2024, a noticeable trend emerges as warmer neutral tones gain favor in the creation of spaces dedicated to wellness. The resurgence of earthy browns and comforting beiges is observed, as these colors serve to ground and deepen our connection to the natural world. It’s these enveloping warm neutrals that play a pivotal role in crafting an inviting and cocoon-like atmosphere, ultimately transforming any living space into an authentic sanctuary. Explore the potential of harmonious color palettes and unleash the ability to turn your home into a true retreat.

Crafting Your Color Palette

With your colors in hand, it’s time to apply them with finesse. The dominant color typically graces your walls, enveloping your space in a warm embrace. Meanwhile, the accent color emerges in the form of throw pillows or captivating artwork. Here’s where each color finds its perfect home:

Secondary Color: This supportive shade occupies approximately half the space of the dominant hue. Employ it for draperies, accent walls, chairs, painted furniture, or small area rugs. In the kitchen, it harmonizes with countertop colors, while in the bedroom, it enhances the allure of bed linens.

Accent Color: Infuse your space with vibrancy through the accent color. Artwork, throw pillows, lamps, petite furniture pieces like ottomans, candles, and decorative elements are its canvas. The accent color can be a bold complementary hue or even sophisticated options like black, dark brown, or natural materials such as wood or metal. Its role is to provide contrast while complementing the dominant and secondary shades.

Dominant Color: Applying the 60-30-10 rule, ensure that 60 percent of your room bathes in the glow of the dominant color. This encompasses most of your walls and major accents, like sofas or area rugs. Feel free to embrace subtle variations of the dominant hue across different elements of the room; it can add visual depth and texture to the space.

From your imagination to reality


Embracing Rustic Elegance: A Connection to Nature and Timeless Tranquility

Rustic style, a design ethos rooted in nature’s beauty and the rural landscape, invites you to immerse yourself in a world of organic textures, natural elements, and a comforting color palette, crafting spaces that effortlessly blend rustic charm with refined aesthetics. This captivating style pays homage to the environment by seamlessly integrating reclaimed wood, weathered stone, and sturdy wrought iron, creating a genuine connection to the great outdoors.

Within a rustic interior, your senses are greeted with the presence of exposed beams, the warmth of rough-hewn timber, and a harmonious fusion of earthy tones, including rich browns, verdant greens, and soothing neutrals. The ultimate aim? To fashion a sanctuary that exudes coziness and the allure of a life in tune with nature.

But the allure of rustic style extends far beyond its visual appeal. Its most profound gift is the serene tranquility it imparts to your living space. The use of natural materials and earthy hues conspire to create an atmosphere that encourages respite from the rigors of daily life.

Yet, the enduring beauty of  rustic design offers even more. Unlike fleeting trends that wax and wane, rustic design endures. Its timeless allure ensures that your home forever radiates warmth and hospitality, irrespective of passing design fads.

Furthermore, rustic design champions sustainability and eco-consciousness. By embracing reclaimed wood and other recycled materials, you not only reduce your environmental footprint but also sculpt a space of breathtaking beauty that reflects your commitment to a greener future.”

From your imagination to reality


Unlocking Victorian Design

Step back in time to the Victorian era, spanning from the 1830s to the 1900s, and discover a period of unparalleled innovation and creative expression. This was an age when technological advancements paved the way for mass production and global connectivity, democratizing interior design and making it accessible to all. The essence of Victorian design is characterized by its opulent and intricate decor, a timeless source of inspiration for contemporary design concepts.

Delve deeper into the cultural and technological transformations that shaped Victorian interior design. A significant catalyst for change was the onset of the Industrial Age, with factories producing furniture, art, and fabrics on a scale never before seen. This democratization of decorative arts led to the distinctive and richly adorned look that defines Victorian design. People could now adorn their homes with coveted furnishings, adorn every wall with art, and embellish every surface with decorative treasures.

Another pivotal evolution was the emergence of new painting and dyeing technologies. For centuries, homes were adorned with colors derived from natural, vegetable-based dyes, resulting in soft, muted, earthy tones. However, during the Victorian era, the introduction of aniline dyes revolutionized the palette, introducing vibrant shades like deep purples and radiant yellows. Innovative printing and weaving techniques gave rise to captivating patterns such as plaids, stripes, and florals. These trendy designs quickly graced wallpapers, curtains, and upholstery, ushering in an era of cheerful and colorful Victorian homes. Uncover the timeless allure of Victorian design and let its influence inspire your modern living space.


Victorian Elegance Unveiled

Step into the world of Victorian design, where color, furniture, architectural features, and materials blend harmoniously to create an authentic and timeless ambiance.

COLORS: The journey into Victorian design begins with color. In the early Victorian era, rich, dark jewel tones like burgundy, emerald green, navy blue, and deep brown were en vogue. These shades served a dual purpose, not only for aesthetics but also to mask the effects of coal-fired heating, concealing lingering smoke and ash. As cleaner gas lighting emerged in later years, brighter colors and pastels gained popularity. While many associate Victorian palettes with darker, subdued hues, vibrant shades can also find a place, provided they complement Victorian-style furnishings and decor.

FURNITURE: Victorian furniture is a testament to ornate embellishments. Many pieces featured opulent additions such as gilt accents, mother of pearl inlays, or cloisonné details, enhancing both color and intrigue. Carvings were intricate and decorative, reflecting the era’s diverse design influences. There was no singular furniture style, with some drawn to the delicate, frilly lines of European rococo pieces, while others favored Arts and Crafts designs, characterized by their bulky, geometric forms reminiscent of Tudor-era furniture.

ARCHITECTURAL FEATURES: Architectural elements are integral to Victorian design. Homes were adorned with decor such as elaborately carved crown moldings, built-in bookcases, decorative wainscoting paneling, stained glass, and wrought ironwork. Wood, a cherished material, played a significant role in these architectural details, seamlessly tying together the overall decor.

FLOORING AND WALL MATERIALS: Wall decoration was a defining trend in Victorian interior design. Many embraced wallpapers adorned with intricate floral, leaf, and vine patterns. Another favored option was painting walls to simulate faux marble or wood-grained finishes, adding depth and character. Flooring further highlighted Victorian affection for patterns and ornamentation. Wooden floors, often featuring parquet patterns, were prevalent and were frequently accompanied by woven rugs to enhance visual appeal and warmth. Tile flooring began to gain popularity in the mid-1800s, typically featuring border designs and repeating geometric patterns.

Modern Victorian Fusion: Today, Victorian design elements are experiencing a resurgence in popularity as minimalist styles from the 2010s give way to more elaborate aesthetics. To seamlessly incorporate Victorian flair into a modern living space, consider these tips:

  • Harmoniously blend Victorian and contemporary elements.
  • Opt for Victorian-inspired furniture with modern functionality.
  • Integrate Victorian colors alongside neutral tones for balance.
  • Embrace architectural details like decorative moldings and stained glass.
  • Experiment with Victorian-inspired wallpapers and faux finishes.
  • Select Victorian-style lighting fixtures for a touch of nostalgia.
  • Infuse textiles and accessories that evoke the charm of the Victorian era.
  • Personalize your space to reflect both your individual style and the timeless allure of Victorian design.

Embrace the elegance and opulence of Victorian design while infusing your space with a fresh and contemporary perspective. Discover the perfect blend of tradition and modernity in your home.

From your imagination to reality


A Spirited Fusion of Styles

Urban modern interior design boasts a contemporary and industrial core, tempered by a softer, more welcoming side. From inviting color palettes to meticulously crafted furnishings and plush textiles, this design style places equal emphasis on comfort and exquisite design.

Mix and Match with Cosmopolitan Flair

Infuse your space with cosmopolitan influence by sourcing complementary design styles, all while maintaining an inviting ambiance. Minimalist features find warmth and softness through plush fabrics and rugs. This approach injects playfulness, uniqueness, and irresistible allure, qualities often limited in ultra-modern and industrial designs.

Creating Serene Urban Modern Spaces

Urban modern style endeavors to create a beautifully adorned yet serene home that exudes a lived-in charm. By incorporating neutrals and introducing warm tones, your urban modern design direction becomes a welcoming and inspirational haven. Consider painting a feature wall, recess, or alcove in inviting hues to counterbalance any industrial undertones. Neutrals serve as the cornerstone, grounding and harmonizing your space.

Embrace Comfort and Elegance

No urban modern bedroom or living room is complete without inviting home furnishings that add a touch of softness and completeness. Imagine natural material rugs in warm tones gracing white, gray, or wooden flooring. Opt for throws and pillows in natural hues such as browns, creams, and grays to seamlessly integrate industrial urban design concepts.

Elevate with Luxe Accents


Enhance your space’s sophistication with petite stools and side chairs in rich tones like greens and blues, infusing splashes of color and an air of grown-up luxury. To impart an elevated feel, introduce metallic accents in gold and bronze, along with strategically placed mirrors throughout your home.

Unlock the essence of urban modern living and embrace a design that fuses contemporary elegance with cosmopolitan flair. Create a space that epitomizes comfort, style, and urban chic with our guide to urban modern interior design.

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